Tapdaa sits at the intersection of technology and hospitality, helping restaurants bring their menus into the digital age. The brief was to build a marketing site and a QR-menu system that felt as modern as the product itself — working alongside designer Arda Arıcan, who led the visual direction while I handled the build in Framer.
Approach
The biggest challenge was motion. The site leans on scroll-driven animation to walk visitors through Tapdaa’s offering, so every transition had to feel smooth, responsive and intentional — never gimmicky. I translated the designs into a fully responsive Framer build, pairing the animated storytelling with a QR-menu flow that’s quick to update per restaurant.
Outcome
The result is a site that showcases Tapdaa’s approach through immersive scroll sequences, plus a contactless menu system that restaurants can customize and keep current with no technical overhead. It’s a clean example of design and front-end working together toward a genuinely user-centric product.